AMWAY
Name: Amway Corporation
Industry: Direct Selling
Founders: Rich DeVos, Jay Van Andel
Foundation year: 1959
Opening in Europe: 1973
HeadQuarters: Ada, Michigan, USA
HeadQuarters in Europe: Puchheim, Munich, Germany
Global Sales: 7.3 Billion dollars in 2025
Chief Executive Officer and President: Michael Nelson
Managing Director Europe, Southern Africa, Australia & New Zealand: Jon Voskuil
Employees worldwide: 13.500
Employees in Europe: 1.120
Amway Business Owners worldwide: 1 million
Amway Business Owners in Europe: 605.000
Amway Markets worldwide: 100
Amway Markets in ESAN: 34
PRODUCTS
Products: around 400
Brands:
- Beauty: Artistry™, Satinique™, G&H™, glister™
- Nutrition: NUTRILITE™, XS™
- Home care: eSpring™, iCook™, , Atmosphere SKY™, Amway Home™
Patent applications pending worldwide: 750
