Company profile


Amway, one of the leading direct selling companies worldwide, was founded in Ada, Michigan, USA, by two lifelong friends and business partners, Jay Van Andel and Rich DeVos

They started the business in 1959 out of the basements of their homes. Rich and Jay believed owning a business allowed people to have greater control of their lives and provide better for their families. So, they built the Amway business to make it easier for other people to start and grow their own businesses. The founders‘ entrepreneurial spirit continues to fuel Amway. 



Operating in more than 100 countries and territories, Amway manufactures and distributes more than 450 consumer products, which are supported by our team of more than 950 Amway scientists, engineers and technical professionals working across more than 100 R&D and quality assurance labs around the world.

More than 17,000 employees support millions of Amway Business Owners (ABOs) who sell Amway™ products. Top-selling brands for Amway include Nutrilite™ vitamin, mineral and dietary supplements; Artistry™ skincare products and color cosmetics; and eSpring™ water treatment systems.



Amway started operating in Europe in 1973 and is expanding internationally ever since. In the 1990s, Amway expands into 33 additional markets around the world and is operating in more than 100 countries and territories on 6 continents today.

Amway covers 32 markets across Europe and Southern Africa with nearly 1,200 employees and 250,000 independent distributors.

The headquarter is located in Puchheim (near Munich), Germany, the central warehouse is based in Venlo, Netherlands.



On a global level, the Direct Sales industry got over $ 189 billion, with a network close to 117 million of Sales Representatives (according to 2017 WFDSA data).

Amway is an active member of some of the most important European and Global Direct Selling organizations , such as the European Business Association (EBA), the European Direct Sales Association (Seldia), the Federation of European Direct and Interactive Marketing (FEDMA), the Food Supplements Europe (FSE) association, the American Chamber of Commerce in the European Union (AmCham EU) and the World Federation of Direct Selling Associations (WFDSA).




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