2023.05.10 | Europe | Nutrition | Press Release
Nutrilite relaunches the Daily formula: a perfect ally for restoring wellbeing in the new season
With its bright colors and its longer days, spring brings a general improvement in mood and a feeling of rebirth. Still, this season may turn out to be a stressful time for the body, both physically and mentally. Feelings such as irritability, exhaustion and lack of rest are frequent during the spring months, not to mention that the longer days can lead to greater difficulty falling asleep. In addition, a hectic pace of life and a long list of tasks often prevent people from taking care of themselves as much as they would like to.
For this reason Nutrilite, the world’s No. 1 selling brand of vitamins and nutritional supplements[1], is launching a new and improved formula of Nutrilite™ Daily Multi Tablet, a nutrient-rich, with plant- based ingredients supplement that allows one to get through each day in the best possible way, while supporting the different nutritional needs and the body’s overall wellbeing.
Nutrilite Daily: a new and improved formula to support multiple aspects of one’s well-being
With 20 essential vitamins and minerals and more botanicals – compared to the previous formula, the new Nutrilite Daily Multi Tablet is designed to meet the needs of all people seeking a healthy lifestyle and who wish to include vitamins and minerals into their diet, to help them flourish in their daily lives.
Indeed, with plant- based ingredients supplement provides the body with essential nutritional support and is perfect for filling potential nutritional gaps in one’s diet. In particular, three out of four consumers feel that Nutrilite Daily supports their immune system[2], while nine out of ten consumers appreciate that it provides all essential nutrients (ibid.) in just one tablet.
Its new formula has been designed to align more closely with today’s lifestyles, while its new format has been designed to better reflect the diverse needs of consumers. Moreover, Nutrilite™ Daily’s small, easy-to-swallow, stomach-friendly tablet formulation fits easily and conveniently into the daily routine. In addition, its plant-based composition also provides an adequate amount of nutrients needed to restore one’s own wellbeing, being at the same time suitable for the needs of those on a vegetarian diet.
In particular, the new formula acts on four key pillars:
- Wellbeing: Nutrilite Daily is useful for compensating potential nutrient deficiencies with a balanced blend of botanicals, vitamins and minerals[3],[4].
- Energy: the new formula allows to get through the days in a more powerful way, thanks to a complex containing seven B-vitamins, iron and magnesium[5],[6].
- Immunity: this supplement supports the immune system thanks to the presence of Vitamins C and D, as well as zinc, iron and selenium (ibid.).
- Vision: Nutrilite Daily is useful for giving a boost of nutrients that can be useful for the wellbeing of eyesight, thanks to Vitamins A and B2, zinc and lutein[7],[8]
Good to know: Nutrilite Daily contains no artificial colourings or flavorings, and is free of sweeteners and preservative.
Nutrilite’s transparency, from seed to supplement
For over 85 years, Nutrilite has been the only global vitamin and food supplement brand to grow, harvest and process plants on its own certified organic farms[9]. The botanicals contained in Nutrilite™ Daily – acerola cherries, elderberries, purple carrots and marigold – are in fact grown in their entirety on Nutrilite or NutriCert™ partner farms, where sustainable cultivation methods are practiced.
The Nutrilite brand is responsible for every stage of production, from seed to supplement production, for transparency and traceability at a high level. In fact, four out of five[10] consumers confirm that they feel confident in supporting their wellbeing with a highly transparent product such as Nutrilite Daily.
About Amway
Amway is an entrepreneur-led health and wellness company based in Ada, Michigan. It is committed to helping people live better, healthier lives – across more than 100 markets worldwide. According to Forbes magazine, it is among the Top 50 privately held, family-owned companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2022 Direct Selling News Global 100 list. For company news, visit https://www.amwayglobal.com/newsroom/.
About Nutrilite
Nutrilite™, exclusively by Amway, is the world’s #1 selling vitamin and dietary supplement brand*. Nutrilite is the only global vitamin and dietary supplement brand to grow, harvest, and process plants on their own certified organic farms*, located in the United States, Mexico, and Brazil. All Nutrilite owned farms are certified organic under US law.
*Source: Euromonitor International Ltd
[1] Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2022 data based on custom research conducted April – August 2022.
[2] Ipsos SA, 91 respondents aged 25-55 from Italy who have concerns on immunity, vision, tiredness, lack of energy during the last 12 months and didn’t use multivitamins, single vitamins during the last 2 months, surveyed after 45 days product usage, 2023.
[3] Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2022 data based on custom research conducted April – August 2022.
[4] Vitamins B1, B2, B3, B5, B6, B12, biotin, iron and magnesium contribute to normal energy-yielding metabolism. Vitamin C, vitamin D, zinc, iron and selenium support the normal function of the immune system. Vitamins A, B2 and zinc contribute to the maintenance of normal vision. Lutein forms part of the eye’s retina. A varied and balanced diet and a healthy lifestyle are of general importance.
[5] Source: Euromonitor International Limited: Based on a 2021 review of global Vitamin and Dietary supplement manufacturers; their ownership of the entire production process, from farm to manufacturing, in addition to organic certification of products. Euromonitor does not assume responsibility to any third party in respect to this claim.
[6] Vitamins B1, B2, B3, B5, B6, B12, biotin, iron and magnesium contribute to normal energy-yielding metabolism. Vitamin C, vitamin D, zinc, iron and selenium support the normal function of the immune system. Vitamins A, B2 and zinc contribute to the maintenance of normal vision. Lutein forms part of the eye’s retina. A varied and balanced diet and a healthy lifestyle are of general importance.
[7] Source: Euromonitor International Ltd; Vitamins and Dietary Supplements, World GBN, Retail Value RSP, % breakdown, 2022 data based on custom research conducted April – August 2022.
[8] Vitamins B1, B2, B3, B5, B6, B12, biotin, iron and magnesium contribute to normal energy-yielding metabolism. Vitamin C, vitamin D, zinc, iron and selenium support the normal function of the immune system. Vitamins A, B2 and zinc contribute to the maintenance of normal vision. Lutein forms part of the eye’s retina. A varied and balanced diet and a healthy lifestyle are of general importance.
[9] Source: Euromonitor International Limited: Based on a 2021 review of global Vitamin and Dietary supplement manufacturers; their ownership of the entire production process, from farm to manufacturing, in addition to organic certification of products. Euromonitor does not assume responsibility to any third party in respect to this claim.
[10] Ipsos SA, 91 respondents aged 25-55 from Italy who have concerns on immunity, vision, tiredness, lack of energy during the last 12 months and didn’t use multivitamins, single vitamins during the last 2 months, surveyed after 45 days product usage, 2023.
