2021.12.09 | Europe | Nutrition | Press Release
Nutrilite launches the first range of supplements designed for millennials women and the “on-the-go” generation!
Nutrilite Immuno or Nutrilite Less Stress, More Yes? A solution for every you!
Being a woman is a fantastic adventure, but days can be really challenging, especially for millennials! Mothers, wives, daughters, entrepreneurs, and students: lives are busier than ever and pressures and duties can lead to mental and physical fatigue. To prove the super power of Millennials Women and their multitasking routines, just consider that the .
When you are stressed, tired, and eating an unbalanced diet, the immune system can feel like it’s under constant attack. Therefore, Nutrilite™, the world’s n° 1 vitamin and supplements brand[3], designed new products to specifically support millennials busy lives. Thanks to their great taste and on-the-go format, as sticks and delicious gummies[4], Nutrilite Less stress, More Yes, and Nutrilite Immuno can be easily incorporated into a daily regime. Combining essential nutrients with carefully selected ingredients, they are the modern- day support for maintaining overall well-being in tough and hectic times.
These products are the result of 85 years of Nutrilite heritage and experience, a trusted brand that combines science and nature in perfect harmony, but mostly ensures that these supplements follow the brand high-quality standards: quality ingredients and security are assured at every step, in particular, in addition to natural plant-based extracts, such as Elderberry Extract, vitamins and minerals are used to achieve such nutrients levels to support the immune system. If Nutrilite can’t manufacture its food supplements in its own facilities, the brand ensures that its partner manufacturers live up to Nutrilite rigorous manufacturing standard practices.
Nutrilite Less Stress, More Yes
Lack of time, endless To-Do lists, family and professional commitments can lead to feelings of stress, tiredness, and failing energy levels. Hardworking Millennial Mums and Women need extra support to help bring balance back into their lives.
Nutrilite Less Stress, More Yes has been formulated to be quick, easy and convenient to take thanks to its stick format that can be stirred into water.
These Apricot and orange flavoured sticks contain iodine, folic acid, vitamin B2 and magnesium. Additionally, Lemon Balm extract provides a relaxing effect. Just stir into the water and find the needed balance. In particular, this supplement contains:
- Iodine – that contributes to the nervous system’s normal functioning and supports cognitive function.
- Folic Acid – that helps reduce tiredness and fatigue.
- Lemon Balm Extract – a perennial herbaceous plant that has long been used for its relaxing effect.
- Vitamin B2 & Magnesium – contribute to the nervous system’s normal function while reducing tiredness and fatigue.
Format: 30 sticks per pack
Recommended dosage: 1 stick per day
Nutrilite Immuno
Immunity is one of the top needs and trends amongst Millennial Mums and Women, in fact 20% of women in Europe, aged between 25-40, are concerned about the performance of their immune system[5]. Stress, lack of sleep, and an unbalanced diet can lead to a poor immunity system which needs quinck on-the-go support. 67% of Millennial Mums continue to work after becoming mothers[6], so their lives are busier than ever! This is why Nutrilite Immuno has been formulated to be quick, easy and convenient to take.
Nutrilite Immuno is a juicy raspberry flavoured on-the-go gummy[7] that Millennial Mums and Women can enjoy anywhere, any time! This supplement contains:
- Vitamin C – a nutrient that helps to maintain the immune system’s normal functioning;
- Zinc – a valuable but often overlooked trace element that contributes
to the immune system’s normal functioning; - Elderberry extract – this centuries-old berry is renowned for its ability to support the body’s natural defences.
Format: 60 gummies per pack
Recommended dosage: 2 gummies per day.
But this is just the beginning! There is so much more to come from Nutrilite to satisfy all Millennials needs… Coming Soon!
#NutriliteForYou
#NutriliteMoreYes
#NutriliteImmuno
About Amway
Amway, which reached $8.5 billion in global sales in 2020, is the #1 direct selling company in the world, according to Direct Selling News, Global 100. Founded in 1959 in the United States, Amway offers its customers products and business opportunities through a network of nearly 1 million sales representatives in more than 100 countries. Amway’s key brands include Nutrilite™, the world’s #1 selling brand of vitamins and nutritional supplements*, ARTISTRY™, a premium skincare, and makeup brand, AMWAY HOME™, a complete line of home care products and eSpring™, the world’s best-selling water treatment system°.
*Source: Euromonitor International Ltd
°Source: Verify Markets
About Nutrilite
Nutrilite™, exclusively by Amway, is the world’s #1 selling vitamin and dietary supplement brand*. Nutrilite is the only global vitamin and dietary supplement brand to grow, harvest, and process plants on their own certified organic farms*, located in the United States, Mexico, and Brazil. All Nutrilite owned farms are certified organic under US law.
*Source: Euromonitor International Ltd
[1] Source: Nutrition U&A study GIM, N=289 Women 28-38 with Kids from IT, PL, UA 2020.
[2] Source: Nutrition U&A study GIM, N=289 Women 28-38 with Kids from IT, PL, UA 2020.
[3] Source: Euromonitor International Limited; Vitamins and Dietary Supplements category, % retail value share, 2020 data.
[4] Gummy format, increases purchase intention up to 82%. (Source: Quantitative Concept Test& Conjoint analyses, IT& PL, April 2021, 300 respondents: women 20-39 y.o, 50% with kids)
[5] Source: Ipsos Health Concerns.
[6] Source: Nutrition U&A study GIM, N=289 Women 28-38 with Kids from IT, PL, UA 2020.
[7] Gummy format, increases purchase intention up to 82%. (Source: Quantitative Concept Test& Conjoint analyses, IT& PL, April 2021, 300 respondents: women 20-39 y.o, 50% with kids).
