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Nutrilite introduces Women’s 40+ support : empowering women to thrive through life’s natural transitions

2025.11.27 | Nutrition | Press Release

 For many women, life after 40 marks not a pause, but a new beginning. It’s a time of transformation — physical, emotional, and mental — that deserves to be understood, celebrated, and supported. In response to this natural evolution, Nutrilite™, the world’s No. 1 selling brand of vitamins and dietary supplements[2], launches Women’s 40+ support, a new botanical food supplement designed for women to help them thrive through perimenopause, menopause, and beyond.

As hormones shift during midlife, women may experience changes in mood, sleep, bone health, and overall comfort. While these transitions are a normal part of life, they can bring challenges. For up to 80% of women, hormonal changes trigger a range of symptoms that vary in type and intensity[3].

During this transition, estrogen decline may affect skin, bones, and mood; progesterone drop can lead to longer or irregular cycles; and testosterone reduction may impact muscle strength, bone density, and libido. Around 40% of women in Europe experience moderate to severe vasomotor symptoms (VMS) such as hot flashes and night sweats[4]. Additionally, weight gain is often reported as one of the most bothersome symptoms globally, with Body Mass Index (BMI) emerging as a potential predictor of symptom severity.

Despite these realities, many women still choose to tolerate the symptoms, believing they will eventually pass. Nutrilite Women’s 40+ support was created to change this narrative, providing gentle yet effective nutritional support that empowers women to maintain balance, energy, and confidence as their bodies evolve.
Drawing on decades of Nutrilite expertise in plant-based science, the supplement combines botanical extracts and essential nutrients carefully selected to support women’s health and wellbeing from perimenopause through post-menopause:

Among its key ingredients, sage extract contributes to women’s well-being and helps to decrease night sweats and contributes to moderate sweating. Its phytoestrogen content supports the body’s temperature regulation function, while its antioxidant properties help minimize inflammatory responses, easing the intensity of these common symptoms. To further support emotional balance and mental wellbeing, saffron extract, known for centuries for its mood-enhancing benefits, contributes to emotional balance and helps to support relaxation and positive mood. It works by inhibiting the reuptake of serotonin, dopamine, and norepinephrine, supporting positive mood, learning, and cognitive function throughout hormonal transitions.

Complementing these benefits, soy extract, naturally rich in phytoestrogens, helps support bone strength by stimulating osteoblast activity (the cells that build new bone tissue), inhibiting osteoclast formation (the cells that break down bone tissue), and enhancing calcium absorption. Its antioxidant action provides additional protection to bone cells over time.

Finally, Nutrilite™ Women’s 40+ support provides a synergistic blend of vitamin B6, vitamin D, and magnesium[5], which play a key role in maintaining overall wellbeing. Vitamin D and magnesium contribute to the maintenance of normal bones and teeth, while vitamin B6 and magnesium support normal psychological function and help reduce tiredness and fatigue. Vitamin B6 also contributes to normal protein and glycogen metabolism, helping sustain energy balance and vitality during this stage of life.

Together, these carefully selected ingredients provide comprehensive nutritional support — helping women stay balanced, energized, and confident through every phase of hormonal change. Nutrilite Women’s 40+ support is a trusted companion that encourages women to care for themselves from the inside out — safely, simply, and effectively.

The botanical ingredients used in Women’s 40+ support are grown on NutriCert™ certified farms, where crops are cultivated with respect for the environment and the people who tend them. This commitment to transparency and sustainability means women can trust what they’re putting into their bodies, knowing it comes from a brand that has long placed integrity at the heart of wellness.

More than a supplement, Nutrilite™ Women’s 40+ support represents a holistic philosophy: that wellbeing is nurtured through knowledge, balance, and care. It’s an invitation for women to see this stage of life not as an ending, but as a time of renewal — one that calls for nourishment, movement, rest, and joy. When embraced with awareness and the right tools, menopause becomes an opportunity to reconnect with oneself and rediscover vitality in new and empowering ways.

With Women’s 40+ support, Nutrilite celebrates the quiet power of women who continue to rise, evolve, and inspire — women who understand that strength is not about resisting change, but about thriving through it.

 

[1] Nutrilite™ Women’s 40+ support contains vitamin B6, vitamin D and magnesium. Vitamin D and magnesium contribute to the maintenance of normal bones and teeth. Vitamin B6 and magnesium contribute to normal psychological function and the reduction of tiredness and fatigue. Vitamin B6 contributes to normal protein and glycogen metabolism. Enriched with extracts from sage, soy and saffron.

[2] Euromonitor International Ltd

[3] Understanding hormone therapy for menopausal symptoms, June 24, 2025 | Women’s Health Stephanie, M. (2023). Journal of Women’s Health Care, 12(3), 633.

[4] Nappi et al, 2023; Schoenaker et al, 2014.

[5] Magnesium and vitamin D contribute to the maintenance of normal bones. Magnesium contributes to a reduction of tiredness and fatigue. Vitamin B6 contributes to normal protein and glycogen metabolism and to normal psychological function.

About Amway
Amway is an entrepreneur-led health and wellness company based in Ada, Michigan. It is committed to helping people live better, healthier lives – across more than 100 markets worldwide. According to Forbes magazine, it is among the Top 50 privately held, family-owned companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ – all sold exclusively by entrepreneurs who are known as Amway Partners. Amway is the No. 1 direct selling business in the world, according to the 2022 Direct Selling News Global 100 list.
About Nutrilite
Nutrilite™, exclusively by Amway, is the world’s #1 selling vitamin and dietary supplement brand*. Nutrilite is the only global vitamin and dietary supplement brand to grow, harvest, and process plants on their own certified organic farms*, located in the United States, Mexico, and Brazil. All Nutrilite owned farms are certified organic under US law.