2023.02.09 | Europe | Beauty & Personal Care | Press Release
How to dedicate yourself more time while saving time with Artistry Studio Skincare
The Artistry Studio multifunctional skincare products combine relaxing and energising ingredients to bring balance to Gen Z and Millennials’ busy lifestyles
The busy lives of the younger generations often do not allow them to dedicate as much time to themselves as they would like to. Moreover, the hectic lifestyle, combined with stress, has visible effects on the skin, which appears to be weakened, dull and tired. For this reason, Gen Z and Millennials are increasingly looking for multifunctional, on-the-go skincare products that allow them to optimise their beauty routine and commit more quality time to themselves. Young people are also inclined to value authentic, natural beauty and self-acceptance, approaching the beauty world with care, and spending more and more time researching the best products for their needs.
In response to these necessities, Artistry Studio™ introduces a new and complete range of skincare products perfect for keeping skin in top condition, starting from the morning and throughout the day. The new Artistry Studio line instantly clears and hydrates the skin while taking care of its healthy glowing look. Moreover, some of them cater to specific needs such as eliminating blackheads, reducing the size of pores, defining skin tone and making it instantly radiant. To meet the demand of younger generations, these products are also easy to apply thanks to their on-the-go format, making them simple to use even on the move, at any time of day!
Thanks to clever multifunctional formulas, each product contains calming zen and invigorating energy ingredients, the perfect mix for multi-tasking products that serves two purposes. The Artistry Studio skincare line is ideal for energising and relaxing the skin at the same time. This dual functionality can be found in every product of the line, saving time during all-round active days.
The Artistry™ Clean Guidelines with Vegan formulas, pure and safe ingredients, improved manufacturing processes and more, characterises the new Artistry Studio skincare products[1]. All the products are not animal-tested. They address the skin’s needs with a customised beauty regime that is right, every time, for healthy beauty unique to you. With Artistry™ products, beauty no longer has to be a choice or a compromise.
Artistry Studio™ Cleanser + Exfoliator
Want to speed up the morning? Artistry Studio launches Artistry Studio Cleanser + Exfoliator: the superhero of cleansers.
This is an all-in-one product that cleans and exfoliates the skin in one simple step. This product, suitable for sensitive skin types, frees the skin from clogged pores, excess oil and shine while improving skin smoothness, tone and texture. In addition, Artistry Studio Cleanser + Exfoliator is perfect for removing all make-up residue.
Fabulous fragrance: a zest of tangerine and spritz of red fruit juice, combined with a splash of muguet and white musk.
A powerful duo!
Calming zen and invigorating energy ingredients for a new beauty attitude that balances the skin:
- Zen: aloe vera, a cooling, reviving secret agent for the skin;
- Energy: bamboo grains that power the skin’s glow with natural shining properties and exfoliating grains.
Tip: all you need is an almond-sized drop. Massage over wet skin, avoiding the eye area, then rinse well. Use morning and night.
Good to know[2]:
- 89% of women said it cleans and unclogs pores;
- 97% of women said the exfoliators feel effective yet gentle on the skin;
- 93% of women said it removes impurities like oil, dirt, debris, and make-up residue.
Format: 125ml
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Artistry Studio™ Anti-Blemish Toner + Pore Refresher
Start the day with refreshed and purified skin? Now it is possible with the new Artistry Studio Anti-Blemish Toner + Pore Refresher, the toner designed for normal to oily skin, effective against facial impurities and perfect for refreshing the skin and pores in a single step. With 1% salicylic acid it helps eliminate imperfections without over-drying the skin. The Artistry Studio Anti-Blemish Toner + Pore Refresher also helps prevent the formation of blackheads, leaving the skin fresh and cleansed.
Its water-based formula is quick-drying and non-sticky.
Fabulous fragrance: rose extract – delicate scent from rose blossoms.
A powerful duo!
Calming zen and invigorating energy ingredients for a new beauty attitude that balances the skin:
- Zen: rose and lilac create a blend of floral power that works to naturally soothe and moisturise the skin.
- Energy: salicylic acid 1% gently exfoliates and brightens the skin.
Tip: clean the skin thoroughly before applying the product. Cover the entire affected area with a thin layer one to three times a day as excessive dryness of the skin may occur. Start with one application per day, then gradually increase to two to three times a day if necessary. In case of uncomfortable dryness or flaking, reduce application to once a day or every other day.
Good to know[3]:
- 90% of women said it leaves their skin and pores refreshed;
- 82% of women said it helps keep blemishes away.
Format: 200 ml
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Artistry Studio™ Glow + Moisture Ampoule
Artistry Studio Glow + Moisture Ampoule is a supercharged infusion of Sea Buckthorn Fruit and Kumquat extract that helps calm stressed skin and provide a radiant burst of energy. So, pump up the moisture and let the glow show! This lightweight serum gel leaves skin feeling soft and calm with a fresh burst of hydration and glow. With ultra-filling sphere, advanced moisture complex & kumquat fruit extract, Artistry Studio Glow + Moisture Ampoule is formulated to provide skin hydration benefits and, in addition to that, helps to provide skin brightness thanks to tremella mushroom, sea buckthorn, star lily and lavender essential oil.
A powerful duo!
Calming zen and invigorating energy ingredients for a new beauty attitude that balances the skin:
- Zen: sea buckthorn has a natural soothing effect on stressed skin;
- Energy: kumquat fruit extract, fun encapsulated beads that hydrate and add instant glow, energising skin’s vitality.
The Artistry Studio Glow + Moisture Ampoule has an innovative technology that introduces 3-D Care with the first multi-benefit ampoule serum from ARTISTRY.
Tip: after cleansing and toning, pump out a generous amount of serum and apply on the face.
Good to know[4]:
- 88% of women agreed their skin condition improved overall;
- 88% of consumers agreed their skin became smoother;
- 96% of consumers stated that they would love to keep using the product.
Format: 20ml
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Artistry Studio™ Refresher + Protector Face Mist
An all-round active day can be tiring. That is why there is a need to recharge the batteries with the new Artistry Studio Refresher + Protector Face Mist! A 24/7 refreshing spray that provides an instant hydration boost for a healthy, radiant appearance. Simply spray the skin with this mist for a soothing effect, protecting the face from stressors and acting as a fixative for make-up. Designed for all skin types, its pomegranate-powered pollution defence also helps protect the face from environmental pollutants, while the aqua floral fragrance makes the skin pleasantly scented.
Fabulous fragrance: aqua floral – a sheer watery creation that marries dewy florals with nature’s greenery, finishing with sheer woods and musk.
A powerful duo!
Calming zen and invigorating energy ingredients for a new beauty attitude that brings balance to the skin:
- Zen: pomegranate is the sidekick to fend off unwanted pollution particles and brighten skin
- Energy: mineral water with electrolytes and good-for-you minerals that help the face feel fresh.
Good to know[5]:
- 92% of consumers said it leaves skin feeling hydrated;
- 92% of consumers said it provides an instant boost of hydration for their skin.
Tip: spray your way all day. Mist in the morning, night and anytime in between. Hold the bottle 5-10 inches from your face, close your eyes and spray.
Format: 100 ml bottle, micro-nebuliser spray pump
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Artistry Studio™ De-Puffer + Brightener Eye Pads
Big nights out and no time for self-care moments? Artistry Studio De-puffer + Brightener Eye Pads are serum-infused gel eye masks that help cool down puffiness and, like a great night’s sleep, instantly help to de-puff, recharge, refresh and hydrate the delicate eye area.
Artistry Studio De-puffer + Brightener Eye Pads are so delicate that they are perfect for all skin types.
A powerful duo!
Calming zen and invigorating energy ingredients for a new beauty attitude that balances the skin:
- Zen: seaweed that holds moisture in and is rich in vitamins;
- Energy: algae that zaps out that so-stressed look and is high in antioxidants.
Tip: whenever the eyes need a pick-me-up, apply one mini-mask under each eye (use the included spoon to lift them out of the jar). Leave on for 5-10 minutes, then discard. Pat in any remaining serum.
Good to know[6] :
- 92% of women said it refreshes the look of the eyes;
- 92% of women said it provides an instant wake me up;
- 92% of women said it helps de-puff eyes immediately after application.
Format: 30 sets
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Artistry Studio™ Highlighting + Cooling Eye Serum
Eyes in need of a quick rescue? Choose Artistry Studio Highlighting + Cooling Eye Serum, a glow-enhancing eye serum that immediately helps to brighten and cool the eye contour. This product is an easy on-the-go rollerball applicator that gets to work instantly! Artistry Studio Highlighting + Cooling Eye Serum is a shimmery, rose gold liquid that helps to cool on contact, brighten on demand and de-puff instantly.
A powerful duo!
Calming zen and invigorating energy ingredients for a new beauty attitude that brings balance to the skin:
- Zen: avocado that has a soothing and hydrating effect on stressed skin;
- Energy: kumquat fruit extract, fun encapsulated beads that hydrate and add instant glow, energising skin’s vitality.
Tip: Highlight and energise anytime by pushing the rollerball down gently onto the skin and rolling around eyes, lightly squeezing the tube to release the serum. Tap and blend into skin. Apply daily for an even better eye boost. Use on cheekbones, cupid’s bow and nose for a highlighting effect. Avoid direct contact with the eyes.
Good to know[7]:
- 88% of women agreed it brightens their eye area immediately after application;
- 90% of women agreed it highlights the eyes/eye area;
- 84% of women agreed it feels cooling on the skin, immediately after application;
- 77% of women agreed it helps replenish dull, tired-looking skin around the eyes.
Format: 15ml
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Artistry Studio™ Micellar Makeup Remover + Cleanser
Sometimes removing make-up is one of the last acts before going to sleep. For this reason, it is indispensable to have a product that allows one not to waste time and relax to the fullest. With the new Artistry Studio Micellar Makeup Remover + Cleanser it is possible to remove make-up and impurities from the skin in a single step without having to rinse. With the new make-up remover in wipe format, it is possible to remove, quickly and easily, waterproof eyeliner and mascara, eye shadow, lipstick, waterproof and long-lasting foundation and eyebrow make-up, leaving the skin clean and refreshed. Gentle on the lashes when removing mascara, the Artistry Studio™ Micellar Makeup Remover + Cleanser is suitable for all skin types, even sensitive ones.
Fabulous fragrance: petal dew – a light floral, dewy scent
A powerful duo!
Calming zen and invigorating energy ingredients for a new beauty attitude that balances the skin:
- Zen: skin conditioners keep the face moisturised and happy
- Energy: micelles & exfoliators are a powerful duo that work like a magnet to remove stubborn make-up and dirt
Tip: Simply wipe left and right, massage a little for stubborn stains and discard. Close again after use.
Good to know[8]:
- 83% of women agreed it leaves their skin feeling clean;
- 84% of women agreed it leaves their face looking clean;
- 88% of women agreed it is gentle on the skin;
- 82% of women agreed it quickly removes face make-up;
- 88% of women agreed it is gentle on lashes when removing mascara.
Format: laminated case with resealable label. 30 wipes
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Artistry Studio™ Anti-blemish Treatment + Clearing Gel[9]
Looking for a gel that starts working instantly, dries up blemishes, clears blackheads and prevents future breakouts? Artistry Studio Anti-blemish Treatment + Clearing Gel is the secret agent for every complexion type. This gel, that can be used before bed in order to wake up with better-looking skin, helps reduce redness and fade the marks left behind.
Artistry Studio Anti-blemish Treatment + Clearing Gel contains salicylic acid, which is perfect for blemishes and helps clear the skin for all-day confidence without drying out the skin.
Fabulous fragrance: citrus peel – a clean and simple scent of natural lemon zest.
A powerful duo!
Calming Zen and Invigorating Energy ingredients for a new beauty attitude that brings balance to the skin:
- Zen: lilac extract that calms the skin to prevent redness and inflammation while balancing shiny and oily skin
- Energy: salicylic acid (2%) that helps shed unwanted skin and penetrates pores to fight blemishes.
Tip: cleanse the skin thoroughly before applying the product. Cover the entire affected area with a thin layer starting from one up to three times per day. Because excessive drying of the skin may occur, start with one application daily, then gradually increase to two or three times daily if needed. If bothersome dryness or peeling occurs, reduce application to once a day or every other day.
Format: 30ml
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Artistry Studio™ Hydration + Antioxidant Boost Moisturizer
Stress and pollution often make the skin dry and dull, lacking vitality. With the new daily treatment Artistry Studio Hydration + Antioxidant Boost Moisturizer, you can restore your skin’s radiance and invigorating hydration, thanks to a formula rich in vitamins and antioxidants from the açai berry that help to support the skin, protecting it from environmental aggressors and alleviating oxidative stress. Suitable for sensitive skin, this delicate pink cream-gel soothes the skin thanks to its blend of tropical fruit extracts and moisturising botanicals, bringing out its radiance. The treatment also acts as a make-up primer, leaving the skin smooth.
Fabulous fragrance: exotic berry – a daily treat of tropical, memorable scent
A powerful duo!
Calming zen and invigorating energy ingredients for a new beauty attitude that balances the skin:
- Zen: shea for soothing hydration;
- Energy: superfruit juice, with energising botanicals and antioxidants that help brighten skin.
Tip: use on clean skin as desired: morning moisture, bedtime bliss, or on-the-go refreshment anytime. Avoid the eye area when applying.
Good to know[10]:
- 92% of women agreed it leaves their skin feeling moisturised;
- 90% of women agreed it is light enough to wear under make-up during the day;
- 89% of women agreed it provides a burst of hydration;
- 86% of women agreed it feels soothing on their skin.
Format: 50 ml
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A winning combination of energy and zen ingredients is thus the secret to respecting the new generations’ needs: a simpler and faster beauty routine able to bring out everyone’s authentic beauty.
About the Artistry Brand
Artistry is the only beauty brand backed by the world’s number 1 brand of plant-based vitamins and dietary supplements (Source: GlobalData Retail 2020). Building on a combined 145 years of experience in nutrition, wellness, and beauty, Artistry™ products are powered by cutting-edge skin science and plant-based phytonutrients to target every person’s unique needs. Healthy Beauty is also Clean Beauty with a goal to formulate all future Artistry™ products according to the Artistry™ Clean Guidelines with Vegan* formulas, pure, safe ingredients, better manufacturing processes, and more. With Artistry™ products, beauty no longer has to be a choice or a compromise. Artistry™ products are sold through Amway Business Owners in more than 50 countries and territories worldwide.
*Refers to the global Artistry Skin Nutrition™ formulations.
About Amway
Amway is an entrepreneur-led health and wellness company based in Ada, Michigan. It is committed to helping people liive better, healthier lives – across more than 100 markets worldwide. According to Fortune magazine, it is among the Top 50 privately held, family-owned companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ energy drinks – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Global sales of $7.9 billion made Amway the No. 1 direct selling business in the world, according to the 2020 Direct Selling News Global 100. For company news, visit www.amwayglobal.com/newsroom.
[1] All the products follow the Artistry™ Clean Guidelines except for the Artistry Studio De-puffer + Brightener Eye Pads, which is excluded from Vegan registration; therefore, Artistry™ Clean Requirements.
[2] Based on a consumer preference study of 101 panellists.
[3] Based on a consumer preference study of 101 panellists.
[4] Based on consumer preference study of 26 panellists after 4 weeks of use.
[5] Based on a consumer preference study of 53 panellists after 1 week of use.
[6] Percent agreed, based on consumer preference study of 119 panellists.
[7] Based on consumer preference study of 44 panellists.
[8] Based on consumer preference study of 44 panellists.
[9] According to consumer perception (Consumer Product Research Study 1651, Age Range 22-60) this product starts working instantly, feels lightweight on the skin and the appearance of blemishes is blurred.
[10] Based on consumer preference study of 44 panellists.
