#Artistry50: happy Anniversary!

2018.10.26 - 

This year Amway’s premium beauty brand ARTISTRY turns 50!

Steady success in the first few decades transformed the brand to become a globally famous and award-winning skincare and color cosmetics brand. 

Artistry™ is the world’s #1 direct selling premium beauty brand and is among the world’s top five, largest-selling, premium skincare brands*. Artistry™ products have been granted over 200 patents and are sold in over 50 countries and territories worldwide.

Artistry source ingredients from Nutrilite™, the number one selling global vitamin and dietary supplements brand*. Many ingredients come from Nutrilite organic farms and each one is cultivated, controlled for quality and harvested at peak potency.

The link with Nutrilite gives us the unique ability to fully explore the most potent ingredients derived from nature. This is unique within the beauty industry.

The brand has been making women look and feel beautiful for over 50 years. The heritage of the Artistry™ brand started in the 1950s with an adventurous and entrepreneurial husband and wife team – Carl and Edith Rehnborg.

In the spirit of this revolutionary decade, Edith explored the world, going beyond boundaries to bring together science, nutrition, art, and geography to inspire revolutionary beauty breakthroughs.

Edith lived with the conviction that every woman could be her own work of art. Edith’s purpose for creating her own line of cosmetics was to enable strong yet elegant, independent yet extraordinarily feminine women to take their beauty to a high level.    

Inspired by this heritage, Amway look forward to the future, and it will continue to evolve Artistry brand so that we can continue to solidify the brand’s position as a leader in global beauty. Artistry brings together the best of science and nature, with personalized solutions:


Living Beauty: Amway believes that beauty is alive, energizing, uplifting. It’s the skin breathing in the joy of living a healthy, balanced life with a deep-down sense of well-being.  


Infused with Nature: Starting with Amway’s Nutrilite organic farms, we go to the ends of the earth to curate only the most powerful, pure ingredients from nature. To pass our test for the best, they have to be packed with proven benefits and deliver the most amazing results.


Perfected by Science: Our technologies break beauty boundaries, create revolutions in skincare. It’s all in the way Artistry scientists exclusively and powerfully combine the right ingredients, in the precise amounts, with formulations that raise the bar when it comes to absolute effectiveness. Turning promises into clinical proof, backed by:

  • Over 50 years of research in skin health.
  • Collaborations with international skin health doctors and dermatologists from leading universities through our Scientific Advisory Board.
  • NASA technology to measure the depth and length of a wrinkle, then test the efficacy of our products to reduce the appearance of its size.
  • 100% customer satisfaction guarantee.



Personalized for you: Our personal point of view about everything we do is – You First.  By analyzing over 32,000 faces from all over the world, we’ve seen it, we know it, we’re armed to create the personalized solutions with skincare and makeup products you can count on for your one-of-a-kind beauty. So you can become your own, self-made work of art.  

The brand features Australian actress Teresa Palmer as its global face of beauty for skincare and color cosmetics.


Artistry continues to offer in these 50 years a full range of beauty products, a complete line of skincare and makeup products for face, eyes, cheeks and lips, with shades for every skin tone, with solution to every common skin problem and for every age, such as for example: Essentials by Artistry with formulas derived from natural sources and mild & gentle, sulfate-free formulas; or Artistry Supreme LX, the Limited-Edition Collection; or Artistry HYDRA-V, a scientific breakthrough in skin hydration with sourcing rare ingredients from around the world.

Amway never stops testing and refining Artistry products until they pass rigorous safety tests and produce profound “seeing-is-believing” proof. Because the more research…the more breakthroughs… the more consumers love their skin. Invention of tomorrow’s technologies today always puts performance first, moving us ahead with some of the most scientifically advanced beauty solutions.

Artistry products are only available from Amway Sales Representatives.

For more information visit


A long, beautiful history: Amway celebrates 50 exciting years of premium cosmetics brand ARTISTRY – and look forward to a gorgeous future.



 * Euromonitor International Limited,

About Amway

Amway™ is one of the leading family-owned consumer goods companies worldwide, selling more than 400 high quality products in the categories beauty, wellness and home care exclusively through independent distributors to the end consumer. The company was founded in 1959 in Ada, United States and operates in more than 100 countries and territories generating a revenue of 8,6 billion USD in 2017. Amway’s top-selling brands are NUTRILITE™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, and eSpring™ water treatment systems.

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