2021.09.20 | Europe | Beauty & Personal Care | Press Release
Artistry brand launches new clean and vegan skincare line
The new Artistry Skin Nutrition™ line works like supplements for skin to address 5 key Skin Nutritional Requirements and significantly improve skin’s healthy look.
Just like the body has nutritional needs to be healthy, so does the skin for a healthy look. The Artistry™ brand introduces a convergence unlike any other skincare line with Artistry Skin Nutrition™ products that work like supplements for the skin. The new clean, traceable, and vegan skincare line is powered by cutting-edge skin science and plant-based phytonutrients with clean ingredients and processes for healthy beauty – with no compromises. Every product includes ingredients from Nutrilite™, a world leader in vitamins and plant-based dietary supplements, that are traceable from seed to skin to ensure they’re pure, safe and effective. These skincare solutions target each person’s individual needs and skin nutritional gaps so they can create a personalized beauty regimen that’s just right, every time. With Artistry™ products, beauty no longer has to be a choice or a compromise. The Artistry™ brand is Science AND Nature, Purity AND Performance, Good AND Good For You.
The Promise of Artistry™ Healthy Beauty
Healthy beauty begins with skin that looks and feels healthy. That’s because when skin has what it needs to look and feel healthy, it is better able to protect itself and repair its appearance — to look and feel its radiant best. Building on a combined 145 years of experience, the Artistry™ brand showcases the harmonious partnership of powerful, plant-based ingredients and groundbreaking science with the launch of Artistry Skin Nutrition™. Artistry™ scientists discovered skin looks its healthiest when 5 key Skin Nutritional Requirements are addressed to purify, balance, rebuild, moisturize and protect the skin. Artistry Skin Nutrition™ products were created to work like supplements for the skin to fulfill these requirements and improve skin’s healthy look with a simple regimen. All Artistry Skin Nutrition™ products are formulated according to the Artistry™ Clean guidelines with Vegan* formulas, pure, safe ingredients, better manufacturing processes and more. These are the guiding promises for all Artistry Skin Nutrition™ products and reinforce the true meaning of Artistry™ Healthy Beauty.
Powered by Advanced Skin Science + Phytonutrients
Phytonutrients are at the heart of Artistry™ formulas and the best way to help create effective beauty products. Wherever possible, Artistry™ turns to a trusted plant source above all others – Nutrilite™ farms – for powerful, plant-based ingredients, and amplifies nature’s superstars with groundbreaking skin science for products that deliver real, visible results.
Created Clean and Traceable with Nutrilite™ Phytonutrients
Knowing where ingredients come from and how a product is produced can help people choose pure, safe and effective products with confidence. The Artistry™ brand takes the guesswork out of choosing products that contain plant-based phytonutrient ingredients from Nutrilite™, that are traceable from seed to skin. Artistry Skin Nutrition™ products also follow a new standard of Artistry™ Clean, including a ‘Yes’ List of approved, beneficial and safe ingredients, and a ‘No’ List of more than 1,300 ingredients that Artistry™ choses never to use in their skincare products.
Personalized for You
With the Artistry™ brand, products are made for everyone. All skin types and skin concerns. All skin tones. Artistry™ formulas are created with cutting edge techniques to offer targeted solutions for the unique needs of every person, based on a database of over 32,000 diverse faces from all over the world. This is the deeply personalized experience of Healthy Beauty.
Discover Artistry Skin Nutrition
Artistry Skin Nutrition™ skincare addresses 5 key Skin Nutritional Requirements with complete regimens that include a cleanser, toner and face moisturizer. Each step works like a supplement for skin for real, visible results. The collection is organized into Solution Sets that offer effective skincare solutions for a variety of skin concerns. The Hydrating Solution Set, Renewing Solution Set, Firming Solution Set and 2 make-up removers are now available.
- Hydrating Mousse Cleanser
- Hydrating Smoothing Toner
- Hydrating Eye Gel Cream
- Hydrating Gel Cream
- Hydrating Day Lotion SPF 30
- Firming Ultra Lifting Cream
- Renewing Foaming Cleanser
- Renewing Softening Lotion
- Renewing Reactivation Eye Cream
- Renewing Reactivation Cream
- Renewing Reactivation Day CreamSPF30
- Renewing Day Lotion SPF 30
- Micellar Makeup Remover + Cleanser
- Cream Makeup Remover
Start seeing the difference with a smoother, revitalized, radiant look and visibly healthy skin – the universally desired look of healthy beauty. Artistry Skin Nutrition™ products will be available in Autumn 2021. Artistry™ products are sold exclusively through a network of Amway Business Owners (ABOs) worldwide. Please visit Amway.com for more information or to locate an ABO.
About the Artistry Brand
The Artistry™ brand reveals Healthy Beauty with no compromises by offering skincare, makeup, and other beauty products that work like supplements for skin. Building on a combined 145 years of experience in nutrition, wellness, and beauty, Artistry™ products are powered by cutting-edge skin science and plant-based phytonutrients to target every person’s unique needs. Healthy Beauty is also Clean Beauty with a goal to formulate all future Artistry™ products according to the Artistry™ Clean Guidelines with Vegan* formulas, pure, safe ingredients, better manufacturing processes, and more. With Artistry™ products, beauty no longer has to be a choice or a compromise. Artistry™ products are sold through Amway Business Owners in more than 50 countries and territories worldwide.
*Refers to the global Artistry Skin Nutrition™ formulations
About Amway
Amway is an entrepreneur-led health and wellness company based in Ada, Michigan. It is committed to helping people live better, healthier lives – across more than 100 markets worldwide. According to Fortune magazine, it is among the Top 50 privately held, family-owned companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™ and XS™ energy drinks – all sold exclusively by entrepreneurs who are known as Amway Business Owners. Global sales of $7.9 billion made Amway the No. 1 direct selling business in the world, according to the 2020 Direct Selling News Global 100. For company news, visit www.amwayglobal.com/newsroom.
