Amway and the global fight to childhood malnutrition

2019.10.15 - 

Amway Social Responsibility Campaign supported by thousands of Business Owners around Europe together with Amway reached $25,000 USD funds to contribute Global Power of 5 Campaign. 2,500 children will be benefited from NUTRILITE Little Bits nutrition supplements thanks to this donation.

Amway fights childhood malnutrition around the world with “The NUTRILITE Power of 5 Campaign” targeting 500.000 children in need to help them survive, thrive and grow. Amway believes in going beyond the traditional ways of doing business to help people live healthier, more empowered lives. Company goal is to combine its products, resources, expertise and operations with its values to help others live healthier and more empowered lives.

Malnutrition is present in every country regardless of income levels or economic security. It directly causes – or contributes to – the death of 3.1 million children every year, according to the World Health Organization. Another 155 million children are stunted, and beyond that, poor nutrition in the first 5 years of life contributes to overweight and obesity in childhood and throughout all life stages. These are the multiple burdens of malnutrition.

As a leader in nutrition, Amway has developed NUTRILITE Little Bits, a micronutrient supplement for malnourished children age 6 months to 5 years old. When taken daily, NUTRILITE Little Bits helps these children get the nutrients they need to grow and develop a healthier brain and body.

Amway has opened a new fully integrated packaging line for NUTRILITE Little Bits in 2018. This new packaging line, located at World Headquarters in Ada, Michigan, US, features advanced pharmaceutical-grade technology such as a high precision filling system for micro-nutrient weight control and collaborative robots that work with people to improve efficiency.

In addition to NUTRILITE Little Bits, the Power of 5 Campaign provides a range of programs to help families and communities, as well as malnourished children, including nutrition education, skills training, supplemental food and monitoring/evaluation of children’s growth.

The NUTRILITE Power of 5 Campaign fights childhood malnutrition since 2014. More than 60,000 children joined the Power of 5 program in 2018. Forecasts indicate that Amway will achieve its target to add another 100,000 in 2019 with the support of Amway affiliates in Europe.  

In the future, the Power of 5 will continue to offer these programs and may be using other solutions to help improve community health and wellness.

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About Amway

Amway is a family-owned, $8.8 billion direct selling company based in Ada, Michigan, USA that is committed to helping people live healthier, more empowered lives. Top-selling brands for Amway are NUTRILITE™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, eSpring™ water treatment systems and XS™ energy drinks – all sold exclusively by Amway Business Owners. Global sales in 2018 made Amway the No. 1 direct selling business in the world, according to the 2019 Direct Selling News Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings.  For company news, visit


“NUTRILITE is the world’s No. 1 selling vitamins and dietary supplements brand.”Backed by 80 years of science and research, the NUTRILITE™ team has perfected a proprietary “seed to supplement” practice to preserve quality and maximize the consistency, efficacy and safety of its products. The NUTRILITE™ brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms*, located in the United States, Mexico and Brazil. 

* Source:  Euromonitor International Limited, “Source Euromonitor International Limited; Vitamins and Dietary Supplements, World, GBN, Retail Value RSP, % breakdown, 2017.”   

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