2024.10.03 | Europe | Beauty & Personal Care | Press Release

Amway unveils the revolutionary Artistry Labs Retexturizing System

The cells of the epidermis are constantly regenerating and renewing. As we age and as our skin is affected by external factors, this renewal process slows. Smooth skin is key to a vibrant look in fact it reflects light in a similar pattern, at the same angle, for brighter vibrancy while a rough surface scatters light in multiple directions resulting in a perceived duller look.

For this reason, ARTISTRY™, a premium skincare and make-up brand exclusively distributed by Amway, introduces Artistry Labs™ Retexturizing System, its latest skincare innovative products inspired by professional treatments. Specially designed for ageing skin, this breakthrough system addresses advanced signs of ageing by delivering remarkable results in just 4 weeks, making the skin look up to 8 years younger—all from the comfort of your home.

The Artistry Labs Retexturizing System is composed of three synergistic products that work together to provide an exceptional skincare experience and improved effects within each step. They are the result of deep collaboration between expert scientists, researchers, clinicians, as well as a partnership with the Amway Scientific Advisory Board Group. The products are carefully developed, meticulously tested and vetted to provide maximum performance on aging skin.

At the core of this system is the Artistry Labs™Retexturizing Peel, a lightweight gel that exfoliates skin with a unique Triple Exfoliating Complex that allows enzymes to work longer and more efficiently at loosening and removing dull, dead surface cells and achieve optimal efficacy with minimal facial irritation.

This complex combines strong enzymes from pomegranate, with NutriCert™ certification, and mushrooms with mandelic acid, working together to gently but effectively remove dull surface cells, revealing smoother, more radiant skin. In addition to that the Retexturizing Peel contains pomegranate extract, sourced by Nutrilite™, and Opuntia Ficus Fruit Extract which provide soothing benefits to the skin.

Together with the peel, the Artistry Labs™ Retexturizing Serum. Concentrated yet lightweight, this retexturizing serum addresses skin’s total epidermal appearance – reinforcing and protecting the skin’s moisture barrier, encouraging skin’s natural cell renewal with exfoliation, reducing the appearance of pores, and soothing.

This Retexturizing Serum has featured technology complexes:

• Pore Refining Complex: Lentil Seed, Red Algae and Tara Fruit provide comprehensive pore care, including tightening the appearance of pores to prevent dirt and debris from getting in;
• Soothing Complex: Nutrilite™ Pomegranate Extract, Liquorice Root Extract, Perilla Leaf and 4-T-Butylcyclohexanol work to soothe and revitalize skin’s appearance;
• Barrier Enforcing Complex: Rosemary Liposome, Omega liposome and Hydrogenated Lecithin help maintain a healthy first line of defense against environmental factors;
• Cell Turnover Complex: Opuntia Ficus Flower Extract helps exfoliate and Gorse Plant Extract encourages cell renewal.

To complete the system, the innovative Artistry Labs™Aquabrasion Device, made in Korea, which uses advanced hydra-dermabrasion technology to deeply cleanse the skin. This multi-function skincare device maximizes the at-home skin care experience with two separate modes:

• Suction Mode
  Mechanically exfoliates loosened, dead skin cells and extracts pores for deep cleaning^[1]. The gentle yet effective water jet system is paired with vacuum suction to exfoliate and remove impurities from the pores;

• Serum Mode

Red light Serum Mode boosts the activity of key ingredients in Serum by 10×^[2] for improved antioxidant and skin barrier function. Red light technology enhances the absorption of antioxidants in the skin, boosting the effectiveness of the entire treatment.

The Artistry Labs™ Retexturizing System is designed to integrate seamlessly into a daily skincare routine, providing noticeable improvements without post-treatment irritation. The treatment consists of two different regimens – peel day and non-peel day – and is to be used for four weeks every quarter, ensuring that the skin maintains its youthful glow over time. Each step of the process – from the peel to the device and serum – has been crafted to maximize results while minimizing effort, allowing women to enjoy spa-like treatments at home.

This launch marks a significant milestone for Amway, reflecting its dedication to combining science and beauty and reaffirming the brand’s commitment to developing skincare solutions that meet the expectations of today’s beauty enthusiasts.

About the Artistry Brand
Artistry is the only beauty brand backed by Nutrilite*, the world’s number 1 selling brand of plant-based vitamins and dietary supplements. Building on a combined 145 years of experience in nutrition, wellness, and beauty, Artistry™ products are powered by cutting-edge skin science and plant-based phytonutrients to target every person’s unique needs. Healthy Beauty is also Clean Beauty with a goal to formulate all future Artistry™ products according to the Artistry™ Clean Guidelines with Vegan** formulas, pure, safe ingredients, better manufacturing processes, and more. With Artistry™ products, beauty no longer has to be a choice or a compromise. Artistry™ products are sold through Amway Business Owners in more than 100 countries and territories worldwide.

*Nutrilite includes sales of both Nutrilite and Nutriway-branded products

*Verified by Global Data based on 2021 data

**Refers to the global Artistry Skin Nutrition™ formulations.

About Amway
Amway is an entrepreneur-led health and wellbeing company headquartered in Ada, Michigan. It is committed to helping people live better, healthier lives across more than 100 markets worldwide. According to Forbes magazine, Amway is among the Top 100 privately held companies in the United States. Top-selling brands for Amway are Nutrilite™, Artistry™, eSpring™ and XS™ power drinks—all sold exclusively by entrepreneurs who are known as Amway Business Owners. Amway is the No. 1 direct selling business in the world, according to the 2023 Direct Selling News Global 100 list, with generated sales of USD 7.7 billion in 2023. For company news, visit https://news.amway.eu/

^[1] When used with the Artistry Labs™ Retexturizing Peel.

^[2] When used with the Artistry Labs™ Retexturizing Serum.