Beauty Routine: order matters!

2019.10.10 - 

Order matters! Healthy-looking skin needs an orderly, daily skin care regimen. Prep by cleansing and toning, infuse with a serum that addresses your skin needs and nourish with moisturizer, every day!

What’s the secret to optimal skincare? Following orders – of use, that’s it.

For leave-on products, “Think thinnest to thickest” says Amway Scientist. “When we conduct consumer testing and clinical trials, we follow a very specific order to ensure efficacy and validate claims.

Order originates in skin science. Skincare targets the epidermis, the outermost surface layers of skin where dead cells can build up and look dry and dull. The epidermis is a protective barrier for the dermis, where precious collagen and elastin thrive. Sloughing dead epidermal cells triggers youthful skin renewal.



Cleanse to sweep away impurities, exfoliating skin’s surface layer to expose a fresher look below.  Next, replenish with a hydrating toner. “Adding water back into the skin creates passages into deeper surface layers, boosting product effectiveness,” he says.


Apply a serum for your top skin concerns like fine lines, wrinkles, uneven skin tone and dullness. “Serums are the most powerful skincare formulas,” he notes. “They generally contain the highest concentration of ingredients, technology and efficacy – they’re absolutely essential to any regimen.” Follow with other special treatments such as dark spot corrector.


Seal in treatments with moisturizer. “The goal is 24-hour moisture,” expert adds . “Daytime is about protection, so follow with a sunscreen or use a formula with SPF. Nighttime is about repair, so find one that augments skin regeneration.” You may prefer a lighter moisturizing lotion in warm weather and a heavier cream in colder months.

Order of use is like a roadmap for your regimen,” concludes. “If you don’t follow it, you can’t expect your skincare to deliver optimal benefits.


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