{"id":15535,"date":"2026-04-09T12:31:51","date_gmt":"2026-04-09T12:31:51","guid":{"rendered":"https:\/\/news.amway.eu\/?p=15535"},"modified":"2026-04-09T12:31:51","modified_gmt":"2026-04-09T12:31:51","slug":"amway-v-regionu-esan-stabilne-roste-trzby-za-rok-2025-se-mezirocne-zvysily-o-35-na-439-milionu-usd","status":"publish","type":"post","link":"https:\/\/news.amway.eu\/cs\/amway-v-regionu-esan-stabilne-roste-trzby-za-rok-2025-se-mezirocne-zvysily-o-35-na-439-milionu-usd\/","title":{"rendered":"Amway v regionu esan stabiln\u011b roste, tr\u017eby za rok 2025 se meziro\u010dn\u011b zv\u00fd\u0161ily o 3,5 % na 439 milion\u016f usd"},"content":{"rendered":"

Amway<\/strong>, nejv\u011bt\u0161\u00ed spole\u010dnost[1]<\/sup><\/a> p\u0159\u00edm\u00e9ho prodeje na sv\u011bt\u011b, zve\u0159ejnila sv\u00e9 finan\u010dn\u00ed v\u00fdsledky za rok 2025 a kl\u00ed\u010dov\u00e9 novinky potvrzuj\u00edc\u00ed sv\u00e9 vedouc\u00ed postaven\u00ed v oboru. V lo\u0148sk\u00e9m roce dos\u00e1hla celkov\u00fdch glob\u00e1ln\u00edch tr\u017eeb ve v\u00fd\u0161i 7,3 miliardy USD[2]<\/sup><\/a>. V neust\u00e1le se vyv\u00edjej\u00edc\u00edm prost\u0159ed\u00ed zaznamenal region ESAN (Evropa, Ji\u017en\u00ed Afrika, Austr\u00e1lie a Nov\u00fd Z\u00e9land)<\/strong> v roce 2025 tr\u017eby ve v\u00fd\u0161i 439 milion\u016f USD[3]<\/sup><\/a>, co\u017e p\u0159edstavuje meziro\u010dn\u00ed n\u00e1r\u016fst o 3,5 % oproti 424 milion\u016fm USD[4]<\/sup><\/a> v roce 2024, a potvrdil tak dlouhodob\u00fd trend stabiln\u00edho r\u016fstu.<\/p>\n

Tento n\u00e1r\u016fst odr\u00e1\u017e\u00ed jasn\u00e9 a konzistentn\u00ed strategick\u00e9 zam\u011b\u0159en\u00ed na komplexn\u00ed wellbeing, hlubok\u00e9 porozum\u011bn\u00ed pot\u0159eb\u00e1m m\u00edstn\u00edch spot\u0159ebitel\u016f a s\u00edlu komunity Amway nap\u0159\u00ed\u010d r\u016fzn\u00fdmi trhy. \u010cesk\u00e1 republika zaznamenala meziro\u010dn\u00ed r\u016fst o 3 %, co\u017e potvrzuje stabiln\u00ed v\u00fdkonnost zem\u011b v r\u00e1mci regionu.<\/p>\n

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Stabiln\u00ed r\u016fst nap\u0159\u00ed\u010d trhy ESAN<\/strong><\/p>\n

V\u00fdsledky regionu ESAN za rok 2025 jsou v\u00fdsledkem n\u011bkolikalet\u00e9 strategie realizovan\u00e9 nap\u0159\u00ed\u010d geograficky rozmanit\u00fdmi trhy. R\u016fst byl celosv\u011btov\u00fd, p\u0159i\u010dem\u017e n\u011bkter\u00e9 trhy vyk\u00e1zaly mimo\u0159\u00e1dn\u011b siln\u00fd meziro\u010dn\u00ed v\u00fdkon. Tento \u00fasp\u011bch je podporov\u00e1n konzistentn\u00edmi investicemi do inovac\u00ed produkt\u016f, rozvoje Vlastn\u00edk\u016f podnik\u00e1n\u00ed Amway (ABO) a p\u0159izp\u016fsoben\u00fdch tr\u017en\u00edch strategi\u00ed reflektuj\u00edc\u00edch specifickou dynamiku regionu. Region ESAN vstupuje do roku 2026 s pevn\u00fdm z\u00e1kladem, jasn\u00fdm strategick\u00fdm sm\u011brem a je dob\u0159e p\u0159ipraven pokra\u010dovat v r\u016fstov\u00e9 trajektorii.<\/p>\n

\u201eV\u00fdsledky za rok 2025 potvrzuj\u00ed, \u017ee n\u00e1\u0161 p\u0159\u00edstup p\u0159in\u00e1\u0161\u00ed v\u00fdsledky. V cel\u00e9m regionu ESAN reaguje na\u0161e podnik\u00e1n\u00ed na pot\u0159eby spot\u0159ebitel\u016f v oblasti zdrav\u00ed a z\u00e1rove\u0148 poskytuje na\u0161im Vlastn\u00edk\u016fm podnik\u00e1n\u00ed Amway ABO (Amway Business Owners) stabiln\u00ed a relevantn\u00ed podnikatelskou p\u0159\u00edle\u017eitost,\u201c<\/em> uv\u00e1d\u00ed Jon L. Voskuil, Managing Director Amway ESAN. <\/strong>\u201eNad\u00e1le se zam\u011b\u0159ujeme na inovace produkt\u016f a kontinu\u00e1ln\u00ed podporu, kter\u00e9 umo\u017en\u00ed na\u0161im ABO i jejich z\u00e1kazn\u00edk\u016fm prosperovat v nadch\u00e1zej\u00edc\u00edch letech.\u201c<\/em><\/p>\n

\n

Odoln\u00fd obchodn\u00ed model a pos\u00edlen\u00e9 produktov\u00e9 portfolio<\/strong><\/p>\n

Na glob\u00e1ln\u00ed \u00farovni Amway nad\u00e1le napl\u0148ovala sv\u00e9 kl\u00ed\u010dov\u00e9 strategick\u00e9 priority, p\u0159esto\u017ee jej\u00ed celkov\u00e9 tr\u017eby meziro\u010dn\u011b m\u00edrn\u011b klesly. Sou\u010dasn\u011b v\u0161ak spole\u010dnost dos\u00e1hla v\u00fdrazn\u00e9ho pokroku v oblastech z\u00e1sadn\u00edch pro jej\u00ed dlouhodobou v\u00fdkonnost.<\/p>\n

Spot\u0159ebitel\u00e9 se st\u00e1le v\u00edce orientuj\u00ed na zdrav\u00ed a wellbeing, proto pil\u00ed\u0159em podnik\u00e1n\u00ed z\u016fst\u00e1vaj\u00ed produkty s dlouhodob\u011b v\u011bdecky podlo\u017een\u00fdmi \u00fa\u010dinky v diferencovan\u00e9 nab\u00eddce, kter\u00e9 p\u0159edstavuj\u00ed 64 % glob\u00e1ln\u00edch tr\u017eeb. Zna\u010dka Nutrilite\u2122 si tak\u00e9 nad\u00e1le dr\u017e\u00ed pozici sv\u011btov\u011b nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dky vitam\u00edn\u016f a dopl\u0148k\u016f stravy[5]<\/sup><\/a>.<\/p>\n

Dal\u0161\u00ed silnou kategori\u00ed je kosmetika, kter\u00e1 na glob\u00e1ln\u00ed \u00farovni vzrostla o 8 %, \u010d\u00e1ste\u010dn\u011b d\u00edky \u00fasp\u011bchu nov\u00e9 kolekce Artistry LongXevity\u2122. Zaveden\u00ed nov\u00e9ho za\u0159\u00edzen\u00ed na \u00fapravu pitn\u00e9 vody eSpring\u2122 vyvolalo v\u00fdznamnou popt\u00e1vku na n\u011bkolika trz\u00edch, co\u017e p\u0159isp\u011blo k 25% r\u016fstu kategorie \u00fapravy vody na trz\u00edch, kde se tento syst\u00e9m za\u010dal prod\u00e1vat.<\/p>\n

Amway uplat\u0148uje holistick\u00fd p\u0159\u00edstup ke zdrav\u00ed a wellbeingu, a to s d\u016frazem na zdrav\u00fd \u017eivotn\u00ed styl a dlouhodob\u00e9 zdrav\u00ed. Produkty a \u0159e\u0161en\u00ed se zam\u011b\u0159uj\u00ed na v\u0161e, co p\u0159ij\u00edm\u00e1te, aplikujete \u010di pou\u017e\u00edv\u00e1te, v\u010detn\u011b dopl\u0148k\u016f stravy, kosmetiky, vody, kterou pijete, a vzduchu, kter\u00fd d\u00fdch\u00e1te.<\/p>\n

Krom\u011b produktov\u00e9ho portfolia model p\u0159\u00edm\u00e9ho prodeje Amway nad\u00e1le oslovuje podnikatele hledaj\u00edc\u00ed strukturovanou a n\u00edzkorizikovou cestu k podnik\u00e1n\u00ed. V roce 2025 si v\u00edce ne\u017e milion lid\u00ed po cel\u00e9m sv\u011bt\u011b vybralo budov\u00e1n\u00ed podnik\u00e1n\u00ed s Amway. Motivuj\u00edc\u00ed je pro n\u011b kombinace p\u0159\u00edle\u017eitosti k p\u0159\u00edjmu, podpora komunity a p\u0159\u00edstup k \u0161pi\u010dkov\u00fdm produkt\u016fm.<\/p>\n

\u201eAmway nab\u00edz\u00ed \u0159e\u0161en\u00ed n\u011bkter\u00fdch z nejaktu\u00e1ln\u011bj\u0161\u00edch pot\u0159eb dne\u0161ka,\u201c<\/em> \u0159\u00edk\u00e1 Michael Nelson, President and Chief Executive Officer of Amway.<\/strong> \u201eKombinujeme n\u00edzkorizikovou p\u0159\u00edle\u017eitost k podnik\u00e1n\u00ed, produkty podporuj\u00edc\u00ed zdrav\u00ed a pohodu a propojen\u00ed s komunitou, kterou mnoho lid\u00ed hled\u00e1 \u2013 v\u0161e zakotveno v na\u0161ich nad\u010dasov\u00fdch hodnot\u00e1ch. V roce 2025 jsme se zam\u011b\u0159ili na vyu\u017eit\u00ed na\u0161ich dlouhodob\u00fdch siln\u00fdch str\u00e1nek a sou\u010dasn\u011b hledali nov\u00e9 p\u0159\u00edle\u017eitosti k r\u016fstu. Tyto c\u00edlen\u00e9 kroky n\u00e1s p\u0159ipravuj\u00ed na silnou a udr\u017eitelnou v\u00fdkonnost v nadch\u00e1zej\u00edc\u00edch letech.\u201c<\/em><\/p>\n

\n

V\u00fdhled: ESAN m\u00e1 pevn\u00e9 z\u00e1klady pro dal\u0161\u00ed r\u016fst<\/strong><\/p>\n

S portfoliem holistick\u00fdch \u0159e\u0161en\u00ed podporuj\u00edc\u00edch wellbeing, kter\u00e1 reaguj\u00ed na skute\u010dn\u00e9 pot\u0159eby spot\u0159ebitel\u016f, a motivovanou komunitou je Amway ESAN dob\u0159e p\u0159ipravena stav\u011bt na sv\u00fdch v\u00fdsledc\u00edch i v roce 2026. Region bude nad\u00e1le prioritn\u011b podporovat inovace, digit\u00e1ln\u00ed n\u00e1stroje a rozvoj sv\u00e9 s\u00edt\u011b jako hlavn\u00ed hnac\u00ed s\u00edly dlouhodob\u00e9 a udr\u017eiteln\u00e9 v\u00fdkonnosti.<\/p>\n

Glob\u00e1ln\u00ed zpr\u00e1va o dopadu Amway za rok 2025 je dostupn\u00e1 zde: https:\/\/www.amwayglobal.com\/impact-report\/<\/a><\/p>\n

\n

\n

Amway
\n<\/strong>Amway je spole\u010dnost p\u0159\u00edm\u00e9ho prodeje, kter\u00e1 se zavazuje pom\u00e1hat lidem \u017e\u00edt lep\u0161\u00ed \u017eivoty ve v\u00edce ne\u017e 100 zem\u00edch a regionech po cel\u00e9m sv\u011bt\u011b. Mezi nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dky Amway pat\u0159\u00ed Nutrilite\u2122, Artistry\u2122, eSpring\u2122 a XS\u2122 \u2013 v\u0161echny prod\u00e1van\u00e9 v\u00fdhradn\u011b Vlastn\u00edky podnik\u00e1n\u00ed Amway. Amway je podle seznamu Direct Selling News Global 100[6]<\/strong><\/sup><\/a><\/em> z roku 2025 nejv\u011bt\u0161\u00ed spole\u010dnost\u00ed p\u0159\u00edm\u00e9ho prodeje na sv\u011bt\u011b. Pro novinky o spole\u010dnosti nav\u0161tivte: https:\/\/news.amway.eu<\/a>.<\/span><\/p>\n

[1]<\/sup><\/a> https:\/\/www.directsellingnews.com\/global-100-lists\/<\/a><\/span><\/p>\n

[2]<\/sup><\/a> Ekvivalent v m\u00edstn\u00ed m\u011bn\u011b: p\u0159ibli\u017en\u011b 168 miliard K\u010d, na z\u00e1klad\u011b sm\u011bnn\u00e9ho kurzu 22,93 K\u010d za USD (2025)<\/span><\/p>\n

[3]<\/sup><\/a> Ekvivalent v m\u00edstn\u00ed m\u011bn\u011b: p\u0159ibli\u017en\u011b 636 milion\u016f K\u010d, na z\u00e1klad\u011b sm\u011bnn\u00e9ho kurzu 22,93 K\u010d za USD (2025)<\/span><\/p>\n

[4]<\/sup><\/a> Ekvivalent v m\u00edstn\u00ed m\u011bn\u011b: p\u0159ibli\u017en\u011b 614 milion\u016f K\u010d, na z\u00e1klad\u011b sm\u011bnn\u00e9ho kurzu 22,93 K\u010d za USD (2025)<\/span><\/p>\n

[5]<\/sup><\/a> Zdroj: GlobalData, www.gdretail.net\/amway-claims.<\/span><\/p>\n

[6]<\/sup><\/a> https:\/\/www.directsellingnews.com\/global-100-lists\/<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Amway, nejv\u011bt\u0161\u00ed spole\u010dnost[1] p\u0159\u00edm\u00e9ho prodeje na sv\u011bt\u011b, zve\u0159ejnila sv\u00e9 finan\u010dn\u00ed v\u00fdsledky za rok 2025 a kl\u00ed\u010dov\u00e9 novinky potvrzuj\u00edc\u00ed sv\u00e9 vedouc\u00ed postaven\u00ed v oboru. V lo\u0148sk\u00e9m roce dos\u00e1hla celkov\u00fdch glob\u00e1ln\u00edch tr\u017eeb ve v\u00fd\u0161i 7,3 miliardy USD[2]. V neust\u00e1le se vyv\u00edjej\u00edc\u00edm prost\u0159ed\u00ed zaznamenal region ESAN (Evropa, Ji\u017en\u00ed Afrika, Austr\u00e1lie a Nov\u00fd Z\u00e9land) v roce 2025 tr\u017eby ve […]<\/p>\n","protected":false},"author":2,"featured_media":15516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,13],"tags":[],"class_list":["post-15535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amway","category-press-release","post_year-631"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/posts\/15535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/comments?post=15535"}],"version-history":[{"count":1,"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/posts\/15535\/revisions"}],"predecessor-version":[{"id":15536,"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/posts\/15535\/revisions\/15536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/media\/15516"}],"wp:attachment":[{"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/media?parent=15535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/categories?post=15535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/news.amway.eu\/cs\/wp-json\/wp\/v2\/tags?post=15535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}