News -

2019.04.18 - 

The first fully customizable treatment from the Artistry brand addresses multiple and specific skin care concerns with the power of up to three serums in one. 

ADA, Mich. — The future of skin care is personalized – and its newest solution for more youthful-, healthy-looking skin is here. The Artistry™ brand introduces Artistry Signature Select™ Personalized Serum, with the power of up to three serums in one powerful product. Each customer can create a signature solution to address their multiple and specific skincare concerns to reveal their best skin ever.


How It Works

Artistry Signature Select™ Personalized Serum begins with a universal Base Serum, which contains a blend of five Nutrilite™ sourced ingredients: Acerola Cherry, Black Currant, Green Tea, Pomegranate and Spinach Extracts, and is formulated to quickly penetrate the skin’s surface and help repair skin’s appearance. Depending on each individual’s skin concerns, the customer selects up to three concentrated Amplifiers for Hydration, Brightening, Anti-Wrinkle, Firming or Anti-Spot – all clinically proven to improve the visible signs of ageing. Then the Amplifiers can be freshly mixed into the Base Serum by twisting the cap to infuse and activate targeted ingredients for each customer’s own personalized serum.


Born of Real-life Skin Concerns

Through extensive research, Artistry™ scientists have a deep understanding of the various types of skin concerns and how women experience them. Their insights come from specialized, close-up photos and data of more than 32,000 women and men of all ages, ethnicities and skin types in the Amway proprietary F.A.C.E.S. (Facial Analysis Computer Evaluation System) database. Data includes how participants perceive their skin, their skin concerns and the extent of sun exposure on their faces over the last 10 years.


The study revealed:

  • Women have both specific and multiple skin concerns, with 98% reporting more than one specific skin concern and 95% stating they have three or more concerns.
  • These concerns fall into five main categories: dryness, dullness, hyperpigmentation/ uneven skin tone, fine lines and wrinkles, and a loss of firmness and elasticity.
  • As multiple skin concerns become more intense, they begin to build on each other, resulting in the appearance of even more severe visible signs of aging.

These insights pointed to the need for a fully customizable solution that treats each individual’s skin personally and holistically,” said Jason Rothouse, Artistry senior research scientist. “We designed Artistry Signature Select™ Personalized Serum to address the variety of women’s skin concerns at once, and formulated each product to work together to provide the best possible skin results.



One Universal Base. Five Concentrated Amplifiers. 25 Personalized Solutions.

The Artistry™ brand delivers beauty solutions that infuse the best of nature with the latest proven scientific formulations – a combination that is perfectly represented in the new Artistry Signature Select™ Personalized Serum. 

One Universal Base Serum combines Nutrilite™ sourced botanicals with Artistry™ advanced technology to create a concentrated serum that when combined with amplifiers strengthens and nourishes skin’s foundation and protects it from environmental assaults.

The Base Serum:

  • is powered by 100% Phyto-Infused Water, containing a blend of five Nutrilite™ sourced ingredients – Acerola Cherry, Black Currant, Green Tea, Pomegranate and Spinach Extracts.
  • contains the highest concentration and greatest number of Nutrilite™ approved plant extracts ever offered by Artistry™ skin care in a single product.
  • increases skin penetration of Amplifiers by up to 175% and helps the Amplifier technologies reach the targeted top, middle and deepest layers of the skin’s surface, where they are needed most. 
  • helps activate each Amplifier, blending them into the ideal concentration so they are perfectly balanced to work with all skin types, tones and ethnicities.

Five Concentrated Amplifiers are available to select from to address each customers multiple and specific skin concerns. Each Amplifier is 60% more concentrated than regular serums and uses the latest clinically proven Artistry™ technology to target each specific skin concern.

  • Hydration Amplifier – Includes Hydro-Probiotic Technology that encourages and restores the skin’s natural defence mechanism to supplement a strong moisture barrier; increases hydration by 233% and seals in moisture for all-day hydration.
  • Brightening Amplifier – Includes Radiance Renewal Technology that helps increase the skin cell renewal process (otherwise known as exfoliation) for an instant, more radiant and luminous complexion.  
  • Anti-Wrinkle Amplifier – Includes Line Diminishing Technology that helps strengthen the skin’s support network, noticeably reducing the appearance of fine lines and wrinkles in just one week.
  • Firming Amplifier – Includes Skin Tightening Technology that increases the skin’s building blocks of firmness and elasticity to make facial features appear more sculpted and defined.
  • Anti-Spot Amplifier – Includes Spot Targeting Vitamin C Technology that helps to even and brighten the look of skin and reduce the formation of visible dark spots – as experienced by 100% of women in a clinical study. 

Artistry Signature Select™ Personalized Serum is also the first and only product in the beauty industry with our new Power Infused Technology. This airtight packaging is pressurized with nitrogen to infuse the concentrated skincare formulas into the Base Serum, ensuring the ultimate potency and freshness of each unique serum. Customers will know their Amplifier has remained fresh by a visual surge and audible “whoosh” when activated and mixed with the Base Serum.

25 Personalized Solutions for a revolutionary system to create an individual, customized, high-performance serum. With 25 possible combinations to address multiple and specific skincare concerns, Artistry Signature Select™ Personalized Serum delivers proven performance to treat each woman’s skin individually.



About the Artistry™ Brand

Artistry™ is the world’s #1 direct selling premium beauty brand. Founded in 1958 by an entrepreneurial husband and wife team, the Artistry™ portfolio features skincare, makeup, and holistic beauty solutions that are infused with nature, perfected by science, and personalized for each woman’s individual needs. Exclusive formulations reflect the global research, development, and quality assurance conducted by a network of more than 900 scientists and international skin health doctors from leading universities. The brand has analyzed over 32,000 faces from all over the world to develop product solutions based on each woman’s unique skin needs. Artistry™ products are sold through Amway Business Owners in more than 50 countries and territories worldwide.


About Amway 

Amway is an $8.6 billion direct selling business based in Ada, Michigan, USA. Top-selling brands for Amway are Nutrilite™ vitamin, mineral and dietary supplements, Artistry™ skincare and color cosmetics, eSpring™ water treatment systems and XS™ energy drinks – all sold exclusively by Amway Business Owners. Global sales in 2016 made Amway the No. 1 direct selling business in the world, according to the 2017 Direct Selling News Global 100. The company’s annual sales figure includes revenue from direct selling operations and other business holdings.  For company news, visit


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